Thursday, January 17, 2008

New Golf Ball Reviews

The most important review in the golf industry is the annual Golf Digest Hot List. Every year Golf Digest goes out and tests and reviews all of the new products for the coming year. The reviewing is mainly done by a panel of golfers that do not work for the magazine, they are just regular golfers. The testing is done by the Golf Digest Team with a robot.

When they are done testing and reviewing the new products, they then rate them as described HERE. Each category is divided into a Gold and a Silver level based on the product's average score across the five Hot List criteria. Gold products earned an overall grade of 96 or higher on our 100-point scale. Silver products earned an overall grade of 92 to 95 on our 100-point scale.

The 5 Hot List Criteria are: Buzz 10%, Performance 40%, Technology/Innovation 30%, Function 10%, and Value 10%. Below is the Rating System:


Well let's just say that our products knock the "Ball" out of the park! Callaway/Top Flite Golf was the leader with 4 Gold medals and no Silver. Here are the counts:


Gold Silver
Bridgestone 3
Callaway/TF 4
Titleist 2 3
Nike
1
Srixon
2
Precept 1 1
Wilson 1
TaylorMade
4

Our TOURi and TOURix balls were Function and Technology Leaders in the +$40 Group.


The HX Hot Bite was the Function and Performance Leader in the $20-$30 Group.


And ,the ball that maybe should have been a Callaway, the Top Flite Gamer lead in the Function and Technology Category for the Under $20 Group.


As you can tell, I am very proud of the products I have helped develop, and it is awesome to see them get such rave reviews from the media. Now lets hope that the golfing public will realize how good these balls are!

If you want a copy of the Golf Digest article, just let me know, I have a pdf copy of it.

NATER

Friday, January 11, 2008

New Callaway Golf Balls!

So the balls that I have helped design, test, and given the thumbs up to have officially been posted to the redesigned Callaway Golf Website.



If you go to the Golf Balls section here:
http://www.callawaygolf.com/Global/en-US/Products/GolfBalls.html

You can scroll through and read about our new balls. There is also a small video about each ball from my boss's boss, V.P. of Golf Ball R&D, Steve Ogg.

It's pretty cool to see products out on the market that I know I was one of the last few to give it the final thumbs up. Plus they are kick-ass golf balls!

Nater